Clearer User Journey & Premium Store Experience
Moric Watches
Optimization and restructuring of an existing Shopify store for a more refined presence in the luxury watch segment.
Work
Selected projects across web design, Shopify, branding and SEO - always viewed through the challenge behind the outcome.

Selected work
Clearer User Journey & Premium Store Experience
Optimization and restructuring of an existing Shopify store for a more refined presence in the luxury watch segment.
Clearer, stronger product page
Product page redesigned with clearer variant selection, stronger purchase impulses and a calmer Shopify feel for a premium fashion brand.
Premium positioning
Premium website concept for an architecture and interior studio with calm imagery and clear project storytelling.